1986:
Brooks Institute in Santa Barbara is Will's college pick to study advertising photography.

1993:
Based in Chicago, Will begins picking up photo assignments from PEOPLE, NEWSWEEK and Northwest Airlines.

1998:
Celebrities and political figures appear in front of Will's lens. A few favorites are Tom Bosley, Betty White, Presidents Ford and Carter, Alex Haley and the Harlem Globetrotters.

2002:
Fujifilm, Bogen/Manfrotto, Elinchrom and 18 other top brands sponsor a national speaking tour for Will to share his lighting and shooting tips with other pro photographers in 36 cities across the US.

2004: 
ShootSmarter.com, Will's educational website for photographers, becomes the largest pro level educational site worldwide as Will begins shooting assignments with TIME magazine.

2005: 
The ShootSmarter brand of educational DVD's becomes the best selling pro photography videos in America sold online and in 60+ camera stores.

2008:
Speaking at photography conventions, camera stores, WGN TV and Radio, and even at CES, Will becomes America's top commercial photo educator.

2012:
Panasonic contracts Will to consult on the launch of their new Lumix pro camera line and to create their professional talent team called the Lumix Luminaries.

2018:
Semi-retired, Will loves to shoot portraits and commercial sessions based in Cambria, CA.

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